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How Big Data Analytics Have Transformed E-Commerce

It is hard to ignore the fact that pretty much every step we take, every little thing we do, we are generating data. It is because we live in a highly digital world and rely on a mobile device for a sizeable a portion of our lives. However, what becomes of all this data? Well, that's where big data analytics comes in. It has enabled businesses across virtually every industry in the world to analyze copious amounts of data to determine customer behavior patterns and their preferences, trends in the market, and other insights to help them adapt their strategies.

From healthcare to manufacturing, there's not a single industry that hasn't derived immense benefits from it. However, if we were to speak of one sector that is primed to reap extraordinary benefits from big data analytics, it is e-commerce. Why? First, it is a primarily digital industry. Second, its growth. A report said the e-commerce the industry would reach $4.5 trillion in 2021. Another study revealed that about 54 percent millennials shop online. The sector has already observed mind-boggling growth, and it doesn't look like it will be slowing down any time soon. It continues to generate an exponential amount of data every day and to utilize it effectively, and the industry needs big data analytics.

To help you get a better sense of how robust big data analytics is, let's see how it has benefitted e-commerce so far.

1. Better shopping experience: Among other things, big data allows e-commerce businesses to understand their customers' buying patterns, their requirements, and more. Besides that, it also allows companies to effectively manage inventory by customers' demographic details, the time frame where they are better inclined to shop, and their purchasing patterns. It, in turn, ensures the delivery of a whole shopping experience every single time.

2. Improved sales: Thanks to customer behavior analysis, e-commerce businesses have been able to gainfully present customers with recommendations and offers tailored to their taste and preferences. They also gain insights that allow them to implement marketing campaigns, offering discounts, coupons, and more based on the individual buyer's shopping history. All of this goes a long way in attracting more customers and converting them into successful sales.

3. Enhanced customer service: The primary goal of any business is to ensure customer satisfaction. With big data by their side, e-commerce companies can tend to their customers' every need nearly immediately and keep them apprised of any new deals -- and all these factors ensure that your customers are 100 percent content with what you have to offer.

So, we learned that big data analytics could help e-commerce players in so many different ways: from analyzing customer behavior and preferences for enabling companies to formulate strategies that will help them grow. It's easy to see just how versatile and resourceful big data analytics is in the context of this industry. So if you too want to implement it for your business, we recommend you to get in touch with a trusted vendor for eCommerce website development services at the earliest possible.



Impact of Cloud Computing on Web App Development

It is of no wonder that web applications have become an essential component of business in today's world. With the rise in the development of web applications, the need to improve efficiency has also increased. Developers are looking for automated services with a cost-effective solution. Therefore, cloud computing has gained significant appreciation in recent years.


Let's jump in to know more about cloud computing. Cloud computing is an on-demand delivery of computing services – IT resources, database, storage, applications, and more via the internet with pay as per usage pricing.

Importance of Cloud Computing in Web App Development:

Many tech-giants have already switched from on-premise app development to cloud technology. Cloud computing has become an ideal service to deliver enterprise applications for companies planning to extend their infrastructure or launching innovations. It is used chiefly by renowned organizations like Quora, Instagram, Facebook, LinkedIn, Pinterest, Reddit, Airbnb, and more.

Why do more and more organizations use cloud technology? To understand that, let's have a glance at the astounding benefits of cloud services on the development of web-based applications.

Highly Scalable

Scalability is one of the essential factors for the success of any web application. Cloud computing services provide an apt platform to add users and services anytime, anywhere. That means you can quickly scale up or down as per the growing needs of your business. It significantly reduces the operational cost as you need to pay for what you consume.

Cost-effective

When you set up your infrastructure, including on-premise data center or connect to remote servers, you need a lot more investments and a separate team to monitor it continuously. However, with the advent of cloud services, there is no such upfront investment.

Multi-Service Models

Depending on the different requirement of your business model to create the web application, cloud computing provides you three variant service models. Apart from SaaS (Software as a Service), it includes the two most popular service, namely infrastructure as a Service (IaaS) and Platform as a Service (PaaS).

Global Expansion

Another benefit is the worldwide reach of the cloud network. Instead of relying on just a single (local) data center to host your web application, the cloud makes it possible to connect to all the data centers spread across the globe. It ensures the best possible service for your customers, regardless of where they are located geographically.

Recovery Management

Investing in a separate data center for a robust, comprehensive disaster the recovery program is not a wise decision. Thankfully, cloud-architecture can handle disaster recovery management well by only paying for the hardware when you're using it.

Immediate Provisioning of Resources

Cloud computing provides you with lots of pre-stored resources that can benefit nearly all development teams. It allows you to consider a variety of resource options for a particular purpose, eradicating the need to purchase new supplies. Hence, cloud computing provides you with custom web application development services.



Types of Payment Methods and Their Advantages and Disadvantages

The advancement of technology has endowed the world with virtually limitless benefits. Today, you can work with people living halfway across the world without a hitch and consult with a healthcare professional without even needing to leave the comfort of your house. One of many such resources that have resulted from the advancement of technology is payment options. The payment options the world has access to today has translated into previously unimaginable convenience.

We have come to a point where it is quite confusing to keep track of the variety of payment options available in the market. Besides your run-of-the-mill cash and in-person payment options, we can pay for practically anything using the internet as well. Also, this boom in the assortment of payment options, as practical and user-oriented as they might be, demands a careful evaluation of the fundamentals that drive them as well as their advantages and disadvantages.

Listed below are some of the leading forms of payment along with what you need to know about them.

1. Cash: Let's get the most archaic one out of the way first, shall we? It is typically deemed the most affordable form of payment because you know precisely the amount have to give. That may not always be the case with other types of cash, and you won't know the actual cost until after you have made the payment.
However, the catch with cash is that accessing it comes with a cost -- typically for withdrawal. So, be sure to check out the charges levied for cash withdrawal.

2. Credit card: As common as this form of payment may be, one often forgets the extremely high costs associated with using a credit card for making payments. Sure, they are among the safest and most secure forms of cash out there, but at what cost? The interest banks charge a significant interest rate, usually somewhere between 12 percent to as much as 18 percent. Then there's also that annual fees, which you have to pay for merely having a credit card.

3. Mobile banking: Using the banking services offered by your bank online or via a mobile device is undoubtedly among the handiest and practical ways to do so. Why? Because users gain the ability to access your bank account for a variety of purposes, including checking your bank balance, paying your bills, and transferring funds via the bank's money transfer app and all of this from not even having to get up from the couch. All you need is a desktop or a smartphone, and with a few simple taps, you can access virtually the entire gamut of your bank's services.

What's the disadvantage? The fees for using those services. Though they are usually rather nominal, most banks charge customers a fee for bill payments, transferring money, and more. So, make sure you firmly understand all the details.

So, there you have it -- a list of the most popular forms of payments as well as their benefits and drawbacks. So, remember, no matter the type of mortgage you opt for, it never hurts to be completely aware of all the details.


AngularJS Tools: Top Recommendations for Creating Successful Web Apps

Developing a web app is a daunting task. Considering the evolving needs of customers and the consequent need for companies to deliver them successfully, development teams have no choice but to turn to the latest tools and resources to achieve these goals. Also, it can prove to be even more cumbersome when you are using a leading framework like AngularJS. Despite the framework's competency in enabling the development of high-quality products, the truth remains that one can often find themselves faced with myriad challenges even with an Angular web development project.

So, we put together a nifty list of the leading tools developers can use to assist them during the project and build a profitable app.

1. WebStorm: A robust AngularJS tool for coding, WebStorm was created by JetBrains to serve as an integrated development environment (IDE). It gets a built-in Dart plugin too. However, what's probably WebStorm's most exciting feature is that it enables the developers to demonstrate their code is going live albeit without necessitating a visit to the page or refreshing it. Let's say that this tool is an ideal live editorial manager appropriate for JavaScript, HTML, and CSS. And not only that, but it also transfers module packages even before the project's AngularJS script is imported.

2. AngularUI: Pace is crucial to any development project, thanks to today's cut-throat environment. It means developers need a tool that can help accelerate development without compromising on the quality. That's where AngularUI comes in -- it makes AngualrJS development work not only easier but also significantly quicker. AngularUI also empowers developers to replace unnecessary widgets with bare-bone directives that can be integrated with the UI bootstrap.

3. Sublime Text: A cross-platform source code editor for mark-up, code, and prose, Sublime Text's agility means it can adapt to any programming environment. It is fast and gets code snippet support that can be effortlessly tailored. In addition to that, Sublime Text also features a variety of bundles, such as the AngularJS bundle, that provide considerable help to developers working on Angular web development projects.

4. Karma: Another vital part of the development process is testing and for that there's an excellent tool that goes by the name of Karma. Specializing in testing, Karma provides robust testing features like mobile handset support and real browser implementation among other things. So any developer will tell you that such multifaceted-ness is quite important since the ability to test in peculiar circumstances can play a crucial role in the app's success.

5. Videogular: This tool allows programmers to offer HTML5-based video playing abilities, which means one can integrate video players into the app's design without a fuss.

Any developer must at least familiarize themselves with such tools before they take up an Angular web development assignment. We say this because these tools not only enable the delivery of modern features in the web app but also take out most of the stress people may associate with working the AngularJS framework.

The Benefits of Cross Platform App Development for the Real Estate Industry

It is a well-known fact that mobile apps have made our lives considerably easier today. Be it looking for information, shopping online, or making plans for travel -- there's a mobile app for everything that offers to ease the process significantly. The same stands true for the real estate sector as well.

Today cross-platform app development in the real estate industry is empowering more and more companies and business owners worldwide to widen their audience base and achieve better business results. It isn't surprising to be honest since mobile apps offer a fuss-free and straightforward means of searching for real estate companies as well as their projects from the comfort of their home. Instead of driving to different locations to shortlist properties or services they might be interested in, customers can browse through listing sitting on their couch. They are saved much hassle, thus making them more inclined to do business with your company.

Suffice it to say that cross-platform app development is quickly proving to be very beneficial for the real estate sector. Here are some more benefits it provides for this industry:

1. Lead generation: Mobile-based customer relationship management (CRM) apps present excellent potential when it comes to finding and attract new customers with mediums such as portal ads and Facebook. How they work is that when a buyer attempts to contact the business via the application, the CRM mobile app tracks the communication to inform the relevant personnel in the company. Besides that, such apps also enable brokers to create websites, undertake email-based campaigns, and take a look at crucial ranking information.

2. Minimize calculation: There are many calculations the customer must make when it comes to the real estate sector. Thankfully, a mobile app can effortlessly take care of that and save the customers the hassle of manually making those calculations. Apps can offer myriad financial and real estate functions that can be used to calculate rent, assess the tax involved, estimate finance costs, and more.

3. Broader presence: Mobile apps enable a varied experience via the provision of multiple features that are adequately organized following location, type, price range, and more. It, in turn, ensures the delivery of compelling user experience, making the process significantly easier for potential customers. Case in point, if you offer nice pictures and thorough information about the listing, users will find themselves driven to engage with your organization.

4. Go digital: Real estate is one sector that typically struggles with an abundance of documents that can understandably take a toll on the company's employees. Thankfully, mobile app development for this industry also includes document management systems. Such document management systems help cut down administrative work and boost real estate agents' productivity. Thus, it allows them to focus on more essential tasks.

So, you see how and why it would be wise to opt for cross-platform app development! So, don't worry, there exist cross-platform mobile app development solutions. They can help companies from the real estate sector deliver better service to their customers, attain better profits, and thus, maintain an edge over their contemporaries in the industry.


Magento 2 Migration: Should You Do It


Many e-commerce websites in the world today are based on Magento -- about 9 percent, to be precise. Also, Magento announced in July last year that it was officially ending support for all 1.x iterations of the eCommerce platform in November 2018. What this means for all those businesses that are still using these Magento versions is that unless they switch to Magento 2, they are unguarded from myriad security risks.

Considering that the upgrade process for even the simplest e-commerce websites will take roughly three to six months, the company will continue to provide supplementary support for a few more months. However, there's so long one can put off the decision. So, we return to the question: should you indeed migrate to Magento 2? Well, before we answer that, let's quickly go through some basics about it. The latest iteration of the e-commerce platform, Magento 2 is already being used by 1 in every four businesses. While some companies are still deliberating the switch, the fact remains that Magento 2 has already garnered significant popularity, primarily owing to its redesigned and user-friendly interface.

Here are some other benefits offered by Magento 2 over Magento 1:

1. Mobile-friendliness: Today, nearly 62 percent of consumers make purchases through their smartphones. Unfortunately, Magento 1 based websites don’t get optimized for mobile devices. However, seeing the increased reliance on mobile devices for shopping, the company made the Magento 2 platform considerably more mobile responsive.

2. Performance: Magento 2 runs about 20 percent faster than Magento 1. Moreover, it is a well-known fact that website speeds are an exceptional way to not only them rank better on search engines but also boost sales.

3. Admin Interface: Magento 1's admin interface was probably among its most prominent issues, especially for users that lacked a technical background -- they especially had a tough time maneuvering across the platform. Thankfully, Magento 2 offers a user-friendly interface that helps users find tools as well as add new product listings at a significantly faster pace.

However, to make a truly informed decision, it is also essential to be aware of the risks associated with Magento 2 migration. Some of them are listed below:

• The website can't be migrated to Magento 2 without proper assistance from developers and make necessary adjustments, like building extensions, that are not offered with Magento 2. Long story short, you are looking at additional development costs.

• Since Magento 1 themes can't be port straight into Magento 2, you will need to create new ideas from the ground up.

• Though the company offers Magento 2's Community Edition for free, the license fee for Enterprise Edition has gone up from $18,000/year to $22,000/year.

There is entirely no doubt that Magento 2 offers a ton of benefits, including a user-friendly admin interface and a better shopping experience for end-customers. Also, while it has much to offer, the switch to Magento 2 will require much effort. However, you can tackle these challenges rather easily with assistance from an expert Magento eCommerce web development. Remember, while the decision to switch is yours, you will still need professional help to make sure everything goes smoothly.


Cross-Platform App Development: How Xamarin, React Native, and Ionic are Different From Each Other

Cross-platform app development is among the leading substitutes to native development, which involves the creation of two different applications: one is Objective-C or Swift for iOS and the other in Java for Android. It is easy to see why native app development is deemed expensive as well as time-consuming. It is where cross-platform app development comes in, enabling developers to write the code once and use certain parts of the code across all platforms.

Currently, the list of the most popular tools for cross-platform app development tools available in the market include three names: Xamarin, React Native, and Ionic. Unfortunately, it can be quite challenging to pick one between these options. So, we put together a quick comparison to help you decide which one is better suited for your requirements.

1. Performance
Xamarin offers two ways to develop mobile apps, i.e., Xamarin.Android/Xamarin.iOS and Xamarin.Forms. And, its performance is widely considered to being quite close to native app development.
React Native too manages to deliver a performance well matched to native since it renders code components straight to the native APIs via the JavaScriptCore virtual machine both for Android as well as iOS.
Ionic' performance, however, isn’t close to native-like Xamarin or React Native. It is because it utilizes web technologies to render apps, which takes a toll on the speed. Furthermore, Ionic doesn’t use native components and, instead, attempts to replicate native behavior via web technologies.

2. Graphical User Interface
When it comes to GUI, Xamarin allows developers to create the UI in two distinct ways: via Xamarin.Forms or Xamarin.Android/iOS. Xamarin.Forms accelerate the development process and help save resources but affects the app's local look and feel. On the other hand, Xamarin.Android/iOS takes much time, but delivers a native look and explore in the context of UX.

Since React Native modules link with native UI controllers, this one delivers an excellent user experience which quite close to native. It also uses the ReactJS library with large UI elements that optimize development.
Ionic doesn't use native elements at all, rendering everything in HTML and CSS. It then implements Cordova to provide a native experience.

3. Code Reusability
Xamarin doesn’t need developers to switch between development environments because all Xamarin-based apps get developed in Visual Studio. Long story short, as much as 96 percent of the code gets reused with Xamarin.Forms.
Since React Native uses native components written in Swift, Java, or Objective-C, not supported across other platforms, developers have to put in effort work for changing the code. However, besides these native components, the remaining code, which is about 90 percent, can be re-used.

Apps developed in Ionic are universal, i.e. no matter the OS, they work reasonably well on each. However, some UI components must get adopted by the rules of every platform. It, in turn, means additional effort for the developers.
While the final decision is subjective, the above discussion shows that between the three, Xamarin is undoubtedly the quickest as well as the most comprehensive framework. Xamarin manages to stay neck and neck with the conventional approach for mobile app development, which means the platform’s features get utilized with sans restrictions and the development process too is similar to the one observed with Android Studio and Xcode. So, if you do decide to go with cross-platform app development using Xamarin technology, be sure to find a reliable service provider to ensure your enterprise app fully leverages the framework's myriad benefits and advantages.

Geolocation and Big Data for Business Apps: How They Deliver Better Results

Several types of research have indicated that more than 50 percent of companies today use geolocation to provide services and target their customers in general. Furthermore, the GPS and geolocation market is expected to touch $94 billion in 2022. It is clear as day that there is immense potential in geolocation. No matter what industry a company might be operating in, geolocation proffers myriad benefits -- for starters, it allows companies to visualize their assets in the context of geographical concentration. It also helps businesses to understand how location stands to affect their most crucial metrics.

Considering the many advantages, many have taken it a notch up and added big data to the mix. This combination further enables the delivery of enhanced customer satisfaction through more targeted marketing and personalized customer experiences. Moreover, that's not all -- the combination of geolocation and big data allows companies to acquire a better understanding of their business along with their stand in the market.

To further examine the benefits of big data-driven geolocation apps and how they get used for delivering enhanced customer experience and also achieve better business results, let's discuss some of the use cases.

1. Geofencing: The most popular use of geolocation is in the context of marketing, wherein the company's initiatives target customers who foray into a specific area or location. It is most common among shops' apps, which, upon recognizing that a customer is in the vicinity of one of their stores, sends them discount coupons and special offers among a variety of other promotional material.

2. Better understand the customer: The data collected using geolocation, as well as data based on other factors such as browsing history and purchases, can be used for big data analysis to glean actionable insight. It, in turn, can be used to either improve or overhaul offers to better meet customers' demands and needs.

3. Transportation: Geolocation is of great consequence in the transportation and logistics industry since it allows businesses to make use of the data produced and gathered. Geolocation apps can help companies in this domain accumulate information about the fastest routes, roadworks, and traffic jams as well as calculate the delivery time. Furthermore, they also enable the development of more pragmatic schedules and production timelines. Moreover, that's not all; such apps can also keep customers engaged by allowing them to monitor how their order is progressing across the chain and by when the product will arrive at their doorstep.

4. Social media: Seeing as to how social media is all the rage right now, it isn't surprising to see that geolocation has made its presence felt in this domain too. Geolocation based apps enable companies to enhance engagement levels significantly. Case in point, Pokémon Go. Another use of geolocation and social media is to allow users to form a trail of digital markers as they visit different establishments and also rate their experiences, which can enable other customers to make more informed decisions.

While this discussion serves to provide a quick overview of the benefits offered by location-based app development, businesses must also account for other related factors, such as security and compliance. Companies must ensure that their process of collection and use of such data is safe and even by any applicable regulations. Eventually helping users feel assured about the safety of using their offerings and make better decisions.

Why Are Mobile Apps Essential For The Sports Industry?

The mobile app market is expanding at an unprecedented rate, compelling every business to join the mobility bandwagon. Every industry from retail to finance and healthcare to education are embracing mobile apps and leveraging help of a professional mobile application development company to build an app of their own.


Mobile apps are now an essential aspect that drives the business by accelerating and streamlining its marketing, branding, customer acquisition, and retention efforts. Just like other industries, the sports industry is also plunging into the mobile app development space. The modern-age people are incredibly reliant on mobile devices and apps for almost all activities. There are various ways a sports-based company can benefit itself by engaging with the modern day user through mobile application development. Here we have outlined five of the significant advantages mobile apps can provide for the sports industry.
1. Connects users with their favorite teams and players:
With a mobile app, the ardent fans supporting their favorite team and players can showcase their love to motivate the players and boost their team spirit when they are playing on the field. Users can even interact with the players when they are not at a big event.

2. Access to customized content:
People following multiple sports and events often like to keep updated with what is happening on or off the ground. A sports mobile app is an apt medium that provides the users with reliable information about the scores, number of goals, status, and highlights of a specific game in real time. This information can be pushed through card formats and delivered to end user’s device via push notifications.

They not only get to know the scores and the status of the team winning the match but also get information and detailed statistics related to that game well before the game begins. For example, the ESPNcricinfo app provides users with score alerts and an analytical comparison between the competing teams.

3. Acts as a robust marketing tool:
Driving more customers and increasing sales and revenue are two of the most critical motives in building a mobile app. A sports organization can also make an app that acts as a marketing representative to boost your business profitability. It can also help you in promoting the teams and selling the merchandise to users and fans through the mobile app.

However, there are various factors you need to consider before developing and launching your sports mobile apps such as
  • favorite sports in your region or country
  • favorite sports apps available in the app stores
  • identifying specific end-user requirements
  • types of sports-based applications (dedicated or aggregator)
  • critical features of your app
  • choice of language
  • real-time score and news updates
  • glitch-free app access, quick swiping, and more.

A sports mobile app is a need of the hour as people are highly excited for various sports events. Providing them with a handy mobile app will allow them to stay connected with the latest news while helping you earn more revenue for your business. Have you built or used a sports-based mobile app for yourself? Tell us about it using the comment box below.

How To Ensure The Success Of Your eStore Development?

Ecommerce is a trillion dollar market that has grown by 20 percent in the last few years. It comprises approximately 12 to 24 million eCommerce stores out of which only 650,000 online stores make a revenue of over 1,000 USD annually. These figures clearly show that developing an eCommerce store is the easy part, making a successful one is a tough task. There are multiple ways of improving the state of your eCommerce business. In this article, we have outlined five key factors that can help you build a powerful eCommerce store.

With mobile and tablets redefining the shopping process and path to purchase, online retailers are constantly looking for better ways to cater to various consumer segments. One of the many ways retailers rely on is to hire Magento developer, as Magento is the most preferred platform for eCommerce store development. It is a comprehensive solution that provides all the features, functionalities and tools an online business would require to thrive and sustain. From aesthetically beautiful templates to advanced SEO features and developer-friendly modules, Magento is a go-to platform every retailer should consider to build a successful web store. Let’s check out five ways to ensure the success of your eCommerce store.

Clean Aesthetics: This might sound pretty obvious but it is essential to have clean aesthetics for your online store. A web design is more about visual presentation than the information conveyed through it. You may be offering the best product possible in your niche, but if your home/landing page is cluttered or confusing, your online presence will eventually go down the drain. For creating a successful eStore, you must ensure an attractive user interface with a user experience as interactive and as simple as possible. Magento provides thousands of ready-to-use business-specific templates that have clean designs, intuitive layouts and complies with the latest web design trends. The templates are customizable to suit your business needs. Your store design should look fresh and compelling for a new user.

High-Quality Images: A successful eCommerce website is characterized by high-quality, full-width images having minimal text. The images on your website speaks about your website quality and business level. You can consider purchasing stock images or hire a professional photographer to capture high-quality pictures of your inventory. You can make your images configurable by offering zoom and color selection options. This will make your online store inventory easy to navigate resulting into a higher ROI.

Payment & Pricing: An eCommerce store without a payment gateway is just an online catalog. Although PayPal is a universally accepted payment method, integrating multiple payment methods such as debit, credit cards, and eWallets can ensure a reduced rate of cart abandonment. Multiple payment options provide customers the freedom to choose the payment gateway they prefer. Apart from that, pricing is another crucial factor that plays an important role in your online store success. Ensure you display your product prices, taxes, shipping charges and discounts clearly so that your customers know the final amount on the checkout page. Hidden costs on the checkout page often result in canceled transactions.

There are a couple of other things you need to take care of: an easy navigation, online customer support, security of your customer information, social media integration, responsiveness of your website, SEO, and reviews and ratings. Proper implementation of these things will not only make your web store move impressive but also help you stay on top of your competition. What are the other things an online entrepreneur should consider when building a successful online store? Share your ideas and thoughts with us in the comments below.