Ecommerce Mobile App: Follow These Design Tips for Better Sales
We all know that e-commerce on its own is a technologically advanced phenomenon that has completely transformed the way human beings shop now. eCommerce has been around for a while now, so it is not surprising that it, too, has experienced some significant change over the past few years. After all, for any technology to continue being relevant, it must evolve and adapt to the world around us. And e-commerce did, with mobile apps. Yes, e-commerce is no longer an endeavor that you access via bulky desktops. The industry may not have completely given up on desktops entirely, but this much is clear: E-commerce mobile apps are in vogue.
Why? Because that is where the majority of customers are, if not all, of them. The number of smartphone and mobile device users in the world speaks volumes of our usage and reliance on them. So, e-commerce saw the opportunity and took it with both hands. And it has not regretted that switch because just look at the many benefits online retailers have reaped since then. First things first, you instantly gain access to a much bigger group of potential customers, who can then be engaged and wooed with modern solutions such as push notifications, custom deals, and so much more. But if you want to win over customers and continue commanding their loyalty, the first step is to design a captivating mobile app. Here are some tips to help you get that right.
1. Keep the UI simple: App users’ first experience of the brand’s mobile app is critical because it helps decide if they will continue using it or abandon it. Hence, it is imperative to ensure that their first impression is not marred by a cluttered, difficult to use user interface. Be sure to adapt the UI design in a manner that helps users feel welcomed and also encourages them to continue engaging and using the app. And don’t forget to account for the screen size that varies from device to device.
2. Fuss-free login and logout: The next step is getting the users to sign in or log in. Now, if you bungle it up, suffice it to say that you will have a hard time getting customers to keep using the app. So, pay close attention to this bit, especially the first few steps of the process. In addition to that, make sure that the entire process does not take too long; so, instead of asking users for ALL of their information, enable sign up or log in via social media to help them save time.
3. Payment support: Any e-commerce business worth its sale MUST necessarily support not one or two, but multiple modern modes of payments. That is just the only way to survive in a market where customers expect ease and simplicity from every business they engage with.
Mobile app development for e-commerce may seem like a complicated endeavor, but it is not. Just follow some best practices, such as the ones listed above, and you will do just fine.
Why? Because that is where the majority of customers are, if not all, of them. The number of smartphone and mobile device users in the world speaks volumes of our usage and reliance on them. So, e-commerce saw the opportunity and took it with both hands. And it has not regretted that switch because just look at the many benefits online retailers have reaped since then. First things first, you instantly gain access to a much bigger group of potential customers, who can then be engaged and wooed with modern solutions such as push notifications, custom deals, and so much more. But if you want to win over customers and continue commanding their loyalty, the first step is to design a captivating mobile app. Here are some tips to help you get that right.
1. Keep the UI simple: App users’ first experience of the brand’s mobile app is critical because it helps decide if they will continue using it or abandon it. Hence, it is imperative to ensure that their first impression is not marred by a cluttered, difficult to use user interface. Be sure to adapt the UI design in a manner that helps users feel welcomed and also encourages them to continue engaging and using the app. And don’t forget to account for the screen size that varies from device to device.
2. Fuss-free login and logout: The next step is getting the users to sign in or log in. Now, if you bungle it up, suffice it to say that you will have a hard time getting customers to keep using the app. So, pay close attention to this bit, especially the first few steps of the process. In addition to that, make sure that the entire process does not take too long; so, instead of asking users for ALL of their information, enable sign up or log in via social media to help them save time.
3. Payment support: Any e-commerce business worth its sale MUST necessarily support not one or two, but multiple modern modes of payments. That is just the only way to survive in a market where customers expect ease and simplicity from every business they engage with.
Mobile app development for e-commerce may seem like a complicated endeavor, but it is not. Just follow some best practices, such as the ones listed above, and you will do just fine.
