Technology Gazette Site

We all know that e-commerce on its own is a technologically advanced phenomenon that has completely transformed the way human beings shop now. eCommerce has been around for a while now, so it is not surprising that it, too, has experienced some significant change over the past few years. After all, for any technology to continue being relevant, it must evolve and adapt to the world around us. And e-commerce did, with mobile apps. Yes, e-commerce is no longer an endeavor that you access via bulky desktops. The industry may not have completely given up on desktops entirely, but this much is clear: E-commerce mobile apps are in vogue.
Why? Because that is where the majority of customers are, if not all, of them. The number of smartphone and mobile device users in the world speaks volumes of our usage and reliance on them. So, e-commerce saw the opportunity and took it with both hands. And it has not regretted that switch because just look at the many benefits online retailers have reaped since then. First things first, you instantly gain access to a much bigger group of potential customers, who can then be engaged and wooed with modern solutions such as push notifications, custom deals, and so much more. But if you want to win over customers and continue commanding their loyalty, the first step is to design a captivating mobile app. Here are some tips to help you get that right.

1. Keep the UI simple: App users’ first experience of the brand’s mobile app is critical because it helps decide if they will continue using it or abandon it. Hence, it is imperative to ensure that their first impression is not marred by a cluttered, difficult to use user interface. Be sure to adapt the UI design in a manner that helps users feel welcomed and also encourages them to continue engaging and using the app. And don’t forget to account for the screen size that varies from device to device.
2. Fuss-free login and logout: The next step is getting the users to sign in or log in. Now, if you bungle it up, suffice it to say that you will have a hard time getting customers to keep using the app. So, pay close attention to this bit, especially the first few steps of the process. In addition to that, make sure that the entire process does not take too long; so, instead of asking users for ALL of their information, enable sign up or log in via social media to help them save time.
3. Payment support: Any e-commerce business worth its sale MUST necessarily support not one or two, but multiple modern modes of payments. That is just the only way to survive in a market where customers expect ease and simplicity from every business they engage with.

Mobile app development for e-commerce may seem like a complicated endeavor, but it is not. Just follow some best practices, such as the ones listed above, and you will do just fine.

For the longest time, apps primarily existed as native apps, meaning users had to download the app on their devices to use it. However, we all know that the progression of time has driven the exponential growth of technology, which, in turn, has given the world with countless invaluable resources, including cloud technology. Moreover, there isn’t anything in the world that has been able to truly leverage the potential of cloud computing quite as mobile apps have. Today, cloud-based mobile applications are benefiting both parties: The companies that make them and the people who use these apps.

Among other things, cloud mobile apps have enhanced the security of data involved in the process and also made it easier to access this data. Suffice it to say that the cloud technology in the context of mobile apps and their development has transformed the entire process. And not only that radically cloud computing has also revolutionized how companies do business and go about their general operations. For those who are still not convinced, here are some more reasons why you need to use cloud mobile apps for your business.

1. Low cost: Anyone who is even vaguely familiar with the world of app development and its basic concepts, would know that native mobile app development isn’t exactly the most affordable option in the market. Plus, if you want to target both iOS and Android, you will be required to build two apps. There’s no such issue with cloud mobile apps, i.e. once the app is created, it works on both of them wholly. What makes things even better is that the development cost of cloud-based mobile apps is significantly lower.

2. Time savings: The development timeline is a critical part of the project, and you will end up saving much time with a mobile cloud app as compared to when you set out to build a native app. Also, you won’t have to make it twice if you want to target a second platform.

3. Smooth database integration: Any business owner will tell you that the ability to integrate their app with their databases is Moreover, vital to ensure seamless operations. Integration with databases can prove to be quite a task if you are working with a native app. However, this process is considerably less complicated when it comes to cloud mobile apps. Why? Because of the simple fact that data is synced via a cloud-based server.

4. No installation required: This is one of the basic facts about cloud mobile apps — they don’t need to be installed on the user’s device. Instead, users who wish to engage with a cloud mobile app needs a mobile browser, where they’ll be able to see the app’s interface and use it.

So, be it custom applications for iPhone or one for an Android device, the future is on the cloud. Their inherent benefits apart, the need and demand for cloud mobile apps are being further fortified with the advent of IoT.