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Showing all posts tagged "Magento Commerce"

Migrating From Magento 1 To Magento 2: Top Mistakes To Watch Out For

Magento is a highly popular e-commerce platform. It is used by millions of digital stores all over the world. And while it is an inherently high-quality resource, among the most advanced in the market, the fact remains that changing times mean that our tools should too. It is why the company went on to introduce Magento 2, which offers a world of benefits, such as a substantially improved interface for the admin, accelerated page speed, independent database, and enhanced search functionality among several other such features. So, it should not come as a surprise to learn that nearly 30,000 websites have already transitioned to Magento 2.

Now, all that is great and the benefits are many, but before you decide or start working on making a similar decision, you should know that switching from Magento 1 to Magento 2 is not a simple endeavor. While the complexities of the process are admittedly not many, many companies seem to struggle with it. Why? Because of mistakes, some are human errors, while others are errors of ignorance. Nonetheless, the fact remains that they take a toll on the project, process, and, eventually, the outcome. To help make sure that your transition is successful, we have listed some of the most common mistakes folks tend to make with this transition, so you can be wise and ensure that you don’t repeat them.

1. Lack of strategy: Planning is the key to ensuring success in every endeavor in life. And given that switching to Magento 2 from Magento 1 is a slightly complicated effort, it only makes sense that one carefully strategizes the process. Jumping into the transition process without planning the migration, including the design and website data, as well as looking for extensions that would be compatible with your set up, migrating your store’s custom code, is a recipe for disaster.
2. Ignoring changes to the internal workflow: You’d be surprised to learn just how many people forget to factor in the impact of the transition on the business’ workflow. Seriously. So, make sure that you account for the changes required to the workflow, the effect on employees, and more. It will allow every department to be sufficiently prepared to embrace the change without taking a toll on the operations.
3. Overlook impact on SEO rankings: When one migrates from Magento 1 to Magento 2, there are bound to be snags, like duplication of content, changed URLs, broken links, and more. And we don’t have to tell you just how quickly this can take a toll on the store’s SEO rankings and SERP performance. Thankfully, you can deal with it by using a webmaster tool to identify all the Error 404 pages. There are multiple other workarounds to such challenges, so rest assured.

Magento coders who hold ample experience with the platform would rightly tell you just how beneficial making the switch to Magento 2 is. Sure, there are some challenges to be dealt with on the way, but with their expertise and careful planning, the transition can be wrapped up sooner than you’d imagine.

Magento Commerce vs Salesforce Commerce Cloud: How Are They Different?

As people increasingly turn to the internet to shop for whatever it is that they need, so are retailers, for that is where the demand seems to be concentrated at the moment. As a result, e-commerce today is significant than ever before and is expected to continue growing at an unprecedented pace for the foreseeable future. It has enabled many companies that run brick and mortar stores to embrace this digital revolution, irrelevant to the extent. There’s an immense demand for relevant solutions that can enable high quality, seamless experiences while also empowering businesses to power through the cut-throat competition in this space.

The search for an ace solution in this regard often leads people to a choice between Magento Commerce and Salesforce Commerce Cloud. Why? Simply because these two are the absolute champions in the e-commerce platform market, helping companies to set up robust offerings and also ensure their growth. However, choosing between the two can be quite a challenge since both of them are highly accomplished names that come equipped with largely very distinct features and functionalities. So, we put together a quick comparison between Magento and Salesforce’s offerings to help make a choice slightly accessible for you.
1. Magento Commerce
a. Advantages

It delivers in-built capabilities and that too, without any extra costs or investment. These abilities are highly relevant for commercial and B2B setups. It comes in equally handy when a multi-brand or international company is involved.
Magento makes it unbelievably easy to manage product catalogs as well as data, thanks to a plethora of features and functionalities in this regard as well.
b. Disadvantages
It is a complicated system that necessitates the assistance and guidance of professionals with ample experience with web servers and databases.

Magento’s celebrated agility also translates into prolonged configuration and set up durations and also takes far too long to import data.

1. Salesforce Commerce Cloud
a. Advantages
Since it is a SaaS-based, fully managed platform, things like maintenance of platform as well as that of servers and other infrastructure and upgrades are Salesforce’s responsibility.
It comes with an extendable page designer feature that empowers merchants with significantly better control over both templates as well as the content.
b. Disadvantages
Salesforce Commerce Cloud is a costly offering, typically aimed at big corporates. So, it is not the ideal fit for small and medium scale businesses.
The license fee for this service involves paying Salesforce a percentage of the business’ online sales. The typically ranges anywhere from 0.75 to 1.25 percent.
While this Magento vs. Salesforce guide aims to help you be sure which one of the two is better suited for your business, one must not forget that the final call is highly subjective. So, no matter if you choose to hire a Magento eCommerce solution provider company or one for Salesforce, make sure that you carefully consider each option’s pros and cons in the context of your business’ requirements before making the decision.